Online strategy

SEO (Search Engine Optimization)
Search engine optimization (SEO) is the process of enhancing website's listing on search engine results when a search with related key words is performed. This is essential for businesses that sell products or services online.

For example, if you sold tailored shirts online, imagine the benefits of being on the first page of Google for the search "tailored shirts hong kong."

Please note we cannot guarantee rankings as we do not control search engines and how they rank websites, however our solution customized to your business needs will help improve your site traffic, increase online sales and brand awareness. Site statistics will be reviewed and provided to improve the process.

With years of experience developing websites and working closely with Search Engines, Lolli is familiar with how search engines rank websites and will help make our clients site easier to be searched for. Lolli can do this by:

- Designing the site so that the content is easy for the search engine to pickup
- Developing the site so that the code maximizes the coverage for your keywords
- Provide consultation and suggestions for other methods outside of your site to increase your rankings

Pay per click
Pay per click (PPC) or paid search engine advertising is the process of paying for clicks and traffic to your site from ads placed in search engines. These paid ads will list higher and more prominent than natural search results.

- Ideal for quick results and increase in sit traffic
- We specialize in Google Adwords and Yahoo! Search Marketing
- Daily budgets and targeted geographic locations can be set


Paid search engine campaigns can be very competitive as your competitors are probably doing the same thing. Spending more money on clicks does not necessary generate better results, it is more important to reach the right and your targeted audience. Lolli can help you achieve this by:

- Understanding your business and suggesting the correct keywords
- Analyze your keywords with your web statistics and suggest improvements
- Change your keywords according to different festive events or holidays like "Christmas or Valentine's Day"

Social network & media advertising
Social network/media advertising or viral marketing is the process of marketing via social networking platforms and online communities such as facebook, youtube, twitter, blogs, forums, etc... This can be done in many ways from placing an ad to creating a fan page, where the these online communities can share your page amongst their network.

- Cost effective and can spread very quickly
- If setup correctly they can manage themselves
- It is a great way for you to retain and inform your existing members and audiences

Because of the above, more and more sites are incorporating social media functions to their websites. Lolli can help you do this by:

- Adding share/like icons on your site for one or many of the social network sites (e.g. Facebook, Twitter, Youtube, etc...) and link them to your respective pages or feeds
- Customize your social media network page, for example making a custom look for your Facebook group page so that it stand out from the rest and helps you build stronger brand image
- Provide consultation, suggesting the suitable and popular social network sites relevant to your website